Outfest NEXT is a 4 day screening series aimed at reintroducing the Outfest brand after a 2 year hiatus.
The goal of this campaign was to showcase the history, the future, and commitment to the queer community's rebellious resilience throughout turbulent times affecting the entertainment industry. This included cementing Outfest's foot as a source of creativity, action, and connection with our past, current, and future members.
Art Direction: Valerie Madden
Graphic Design: Wilmer Gonzalez
Motion Graphics: Ava Rodriguez-Smith
The Key Art revolved around using colors and motifs relevant to the queer community within the film industry. The mood boards we created led us to choosing a style reflective of a punk/collage aesthetic that would help tie in the "rebellious as resilience" concept.
Here are some initial concepts that I came up with that explored the punk flyers idea.
From the first round I began exploring the chosen idea and began exploring colors and different title treatments. We ended up going with the yellow and pink color scheme as the yellow was action-forward.
Below are ancillary assets to showcase the broad reach of the campaign.
A couple of step and repeats I designed for the event.
Music: Angel Bond and CUSSES - The Wait is Over
Motion: Ava Rodriguez-Smith
Art Direction: Wilmer Gonzalez
Thank you for viewing!